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Leveraging AI Systems for Digital Transformation

Benefits, Downsides and Ethical Considerations of AIIn today’s rapidly evolving digital landscape, organisations are becoming increasingly aware of the need to embrace digital transformation initiatives to stay competitive. One of the key enablers of this transformation is the integration of Artificial Intelligence (AI) systems. AI already is and will continue to power the next phase of digital transformation initiatives and software, creating opportunities and improvements not previously poss...

How Digital Transformation is Changing Customer Experience and Engagement

In the digital age, customers expect a seamless and personalised experience across all channels, whether they are browsing a website, using a mobile app, or interacting with a brand on social media. As a result, businesses are increasingly turning to digital transformation to improve customer experience and engagement. In this blog post, we will explore how digital transformation is changing customer experience and engagement and what businesses can do to adapt....

Uniform Social Media Branding, Why is it so Important?

In today's digital age, social media has become an essential aspect of any brand's marketing strategy. With millions of active users on various social media platforms, it has become crucial for businesses to maintain a uniform branding across all their social media channels. Here are some reasons why uniform branding on social media is important....

Digital Marketing Trends for 2023

Digital marketing is a crucial aspect of marketing for businesses of all sizes in Australia. With the rise of technology and online presence, it is becoming increasingly important for businesses to have a strong digital marketing strategy. In Australia, social media is a dominant platform for digital marketing, with Facebook, Instagram, and LinkedIn being the most popular. Businesses are also investing in search engine optimisation (SEO) to improve their website's visibility on search engines li...

Digital Transformation Benefits

Digital transformation is a term that has gained increasing prominence in the business world in recent years. Essentially, it refers to the process of integrating digital technology into all aspects of a business, with the aim of improving operations, increasing efficiency, and enhancing the customer experience. While some companies may be hesitant to undergo digital transformation due to the perceived cost and effort involved, there are numerous benefits that make it a worthwhile investment. He...

What is PIM (Product Information Management)?

Product information management is the process of managing and enhancing the product information across your selling platforms. This process (commonly referred to as PIM) involves all product content and digital assets, including images, videos, personalization renderings, product categorization and more....

Small Businesses Could be Forced to Protect Customers' Personal Information

Small businesses with an annual turnover of $3 million or less — which are currently not required to protect your personal information or disclose how it is used — may soon have to comply with the Privacy Act....

Reasons you Should Update Your Software

A software update, also known as a ‘Patch’ or a ‘Service Pack’, is a piece of software released by software vendors, mainly to address security vulnerabilities in their existing products. Software updates occasionally contain bug fixes and product enhancement....

Digital solutions fuel productivity, creativity in 'new age' of work

In the age of hybrid working - where workers are distributed, and digital transformation is ongoing - companies need flexible, smarter, productivity-focused print solutions in a bid to enhance productivity and collaboration at home and in the office.  ...

Why knowing your customer is the key to digital business growth and revenue success

By adopting a customer-first mindset you can confidently create consistent and compelling CX – as well as informing business decisions, defining your digital roadmap and mapping the customer journey....

How marketers continue to add business value in 2023

Leandro Perez talks to CMO about the recent State of Marketing 2022 report and what it tells marketers to focus on as we go into a year of economic and market unknowns....

Marketing Predictions for 2023

CMO has collated the opinions of marketing chiefs, agencies, industry thought leaders, adtech, martech, media players and more to bring you an assortment of hefty digital marketing predictions for the new year...

3 Technology End-of-Service Myths

If you are among those who continue to use unsupported software and hardware until it literally doesn’t work anymore, remember that it could be a severe hurdle to your organisation’s daily operations and reputation....

4 Practical Steps to Take When Hardware and Software Expire

When a software or hardware product reaches its End of Life (EoL) or End of Service (EoS), it's no longer supported by the manufacturer. This can be a cause of concern for organisations like yours because unsupported technologies have no routine internal security measures or support from the manufacturer....

The Dangers of Running Outdated Software

Your software is only as good as its last patch. Reaching End of Life (EoL) or End of Service (EoS) means critical patches and updates are no longer available, leaving you vulnerable to various problems....

Digital Marketing in the Age of Privacy

As digital marketing becomes less effective and more costly, brands will embrace creative campaigns and channels such as retail media networks and the metaverse to achieve greater returns on investment and deepen community-led customer engagement....

Does Your Website Give Prospects a Positive Experience?

Effective web design isn’t something many managed service providers (MSPs) have perfected, but 88% of website consumers don’t return to a page if they have a bad experience. A website should be updated regularly and provide a seamless experience from start to finish. ...

Why is SEO so Important?

SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking. It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. So, here's everything you need to know about SEO and why it’s vital to succeed in today’s digital world....

Essential Security Steps To Keep Your E-Commerce Users Safe

Online safety is critical when you’re serving e-commerce customers. If proper protocols aren’t followed, e-commerce sites can easily fall prey to cybersecurity breaches, which may expose private customer information....

Aussies businesses falling behind in AI tech

Australian businesses are continuing to fall behind on technology adoption, especially when it comes to data analytics and artificial intelligence, an interim Productivity Commission report into Australia’s data and digital dividend has found....

Workplace Transitions

The way we work today is different. While our work lives are more flexible, they’re also more complex. Employees want (and need) flexible or remote options, and businesses are navigating many new challenges in moving employees to a more permanent remote or hybrid work setting.  ...

Small Business Tax Incentives are Back on the Table

The Albanese Government has confirmed its commitment to implementing two tax incentives aimed at supporting small businesses; to train and upskill employees, and improve their digital and tech capacity. ...

E-Commerce More Than a Pandemic Fad for Small Businesses

As most would be aware, the onset of the pandemic saw a sudden and considerable increase to the growth of e-commerce worldwide, with Australia no exception. While the pandemic saw more consumers driven to shop online, it also saw more retailers adopting the strategy out of necessity, with some discovering newfound business potential in the world of e-commerce....

The Digital Imperative for Every Organisation

The following is a thought leadership excerpt from Satya Nadella, Chairman and CEO at Microsoft.Over the past few years, we’ve talked extensively about digital transformation, but today, we need to go beyond that, from talking about digital transformation to delivering on the digital imperative for every organisation....

Email List Hygiene, Why is it Important?

Email list cleaning helps you identify those active, engaged and valid addresses....