A website conversion happens when a user completes a desired action on your website, like making a purchase or filling out a contact form. Every business website is built to generate conversions. Today creating a beautiful, elegant website can be done – but if it lacks a conversion focus, it won’t sell your products or services.
The average conversion rate for eCommerce websites stands at less than 3%, suggesting a small fraction of visitors convert into buyers. Thus, if you have a considerable number of visitors to your eCommerce store but with few conversions, it means there are problems with your eCommerce site.
So what drives a bad conversion rate on a website? When you do web design and address these four factors in the process, you make a powerful combination that will turn your website into a conversion machine.
Slow Page Speed
Page speed is an extremely important factor when it comes to Google Search rankings. In fact, Google recommends a page load time of under 3 seconds, and anything more will result in a higher bounce rate.
Of course, there are many other technical factors to consider when it comes to page speed, which is easily negated with the help of a great conversion designer.
Unoptimised Home Page
Your home page, in most cases, is the first point of call when potential customers or clients visit your website.
The average person won’t scroll past the first section of your website. For this reason, it is paramount that the top part of your website is optimised to convert – both from a communication and design point of view.
No Clear Call to Action
If there is no clear call to action for users then people will not follow through with contacting your business or reading about your service of choice. Having clear and simple visuals and words that help to guide your visitors means that they are not flooded with unwanted information. It’s important to find ways to funnel your prospects, no matter where they are in your customer journey.
Address what your customer is on your website for and appeal to those needs.It’s important to remember why customers seek your products or services in the first place. They do this because they have a problem that they require your help with.
We’d love the opportunity to help you with your website. Give us a call or submit an enquiry today.